Consumer and user requirements need to be considered from the very start of product development through to market launch and beyond. We are there to support you through all stages of the process. The content of our research therefore includes:
The ivory towers of humanistic science are not the usual environment for market research. That's why constant move® takes a more pragmatic approach, treating each research issue with the relevant degree of depth — because the purpose of theory is to support practice.
A significance-seeking interpretation of culture is based on the symbolic interaction between three separate assumptions:
The concept of culture propounded by Max Weber and Clifford Geertz forms the theoretical basis for my research. According to this, man is an animal suspended in webs of significance he himself has spun, the webs representing culture. This provides a basis for interpretative science, which is how I interpret market research: a science in which the significance of behaviour, opinions, products, attributes, ideas, advertising, etc. is explored.