Industry experience

Wide-ranging industry experience creates a good basis for adjusting swiftly to new subject areas. The following are some of the sectors in which I have worked:

Fast moving consumer goods

Food: Erasco, Ferrero, Knorr, Unilever, Old Amsterdamer, Vandemoortele
Body care: Dove, Axe, L’Oreal, Wella, Blend-a-med, Rembrandt, Compeed
Feminine hygiene: o.b., Carefree
Household cleaners: Spontex
Beverages: Teekanne, Unilever, Schladerer, Bottwartal-Kellerei

Consumer durables

Household appliances, lighting: Bosch + Siemens Hausgeräte, Philips, Soehnle
Telecommunications: Nokia, Talkline, Vodafone
Automobile: Hella, Johnson Controls
DIY, machine tools, gardening: Fein Elektrowerkzeuge, Syngenta
Sportswear and fashion: Adidas
Office stationery: Esselte Leitz, Pelikan


Mail: Deutsche Post AG
Insurance: Provinzial, Allianz, SV Versicherungen
Public transport: Uestra AG


Pharma/OTC: Hoechst Roussel Vet, Janssen-Cilag, Roche Diagnostics, Altana, Pfizer
Media, magazines, film: Buena Vista Home Video, Walt Disney Company
Mail order: Otto

Lecturing on qualitative market research

BSP Business School Berlin Potsdam - Hochschule für Management
ISS International Business School of Service Management