Methodology

Qualitative research is constant move's key area of competence. A range of methodological techniques provide the basis for a tailor-made set of tools for each individual assignment, e.g.:

• Focus groups
• Mini-groups
• Workshops
• Paired-depths
• In-depths
• Laddering
• Ethnographics
• In-home Product Usage
• Accompanied Shopping
• ... or a combination of the above

Quantitative surveys can be conducted independently, or alternatively quantitative methods can be employed as a meaningful complement to qualitative research, e.g.:

• Paper & Pencil
• CATI
• CAPI