Qualitative research is constant move's key area of competence. A range of methodological techniques provide the basis for a tailor-made set of tools for each individual assignment, e.g.:

  • Focus groups
  • Mini-groups
  • Workshops
  • Paired-depths
  • In-depths
  • Laddering
  • Ethnographics
  • In-home Product Usage
  • Accompanied Shopping
  • ... or a combination of the above

Quantitative surveys can be conducted independently, or alternatively quantitative methods can be employed as a meaningful complement to qualitative research, e.g.:

  • Paper & Pencil
  • CATI
  • CAPI